Under-Car Products Growing
Demand continues to grow for under-car products, such as brakes and front-end parts, while demand for under-hood products has declined as engine quality improves.
Sixty per cent of the Powell’s business is under-car products, versus 40 per cent from under-hood. Ten years ago, the split was 50/50.
About 70 per cent of the business is in top-brand, first-line products.
Whereas 30 per cent is in “white box” second-line parts.
“This year we’re seeing second line grow a little bit,” Ron says. “The consumer seems a little more price conscious versus quality conscious.”